Smouldering: The Only Way is Essex star Billie Faiers strips off for Nuts magazine
But Billie Faiers, 21, is emerging as a star in her own right on the guilty pleasure ITV2 show, which premiered its third season on Sunday night.
The elder Faiers sibling is fast becoming an in-demand cover girl alongside her filming schedule and duties as co-owner of Minnie's Boutique, and strips off for the new Nuts magazine, on sale today.
With her younger sister dying her hair a dark brown in between season two and three, Billie, with her short platinum locks and blue eyes, is taking over as the pin-up of the family.
And the reality star believes another famous Essex girl would benefit from her and her co-stars' particular style of down-there maintenance: the now-infamous vajazzle.
Vajazzled: The boutique owner opines, 'I reckon Victoria Beckham would like one, because she's an Essex girl and she likes her bling'
Season three of the show follows Billie and Sam, 20, working hard on their fast-expanding clothing boutique in Brentwood, in addition to Sam's tangled love life.
The sisters are throwing a party at their stomping grounds, the Sugar Hut, this week to celebrate the launch of the online branch of their business.
It is yet to be seen whether Billie's storylines on the show will develop to include her own personal life this season, but rest assured it will be tame in comparison to her counterparts up north in the Geordie Shore.
Asked about the MTV show, Faiers admits: 'I haven't seen Geordie Shore. All I know is that it's outrageous, the girls get paralytic and they all end up sleeping with each other!
'Some people think it's hilarious, and others are disgusted by it. Essex might be a bit boring for them.'
Sister act: Billie and Sam in action at co-star Jessica Wright's birthday party during Sunday night's episode of The Only Way is Essex
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