Eva Hoeke (pictured above), EIC of Dutch magazine Jackie for the past 8 years, came under enormous fire yesterday when she half-heartedly apologized for her "N*GGAB*TCH" article which reference Rihanna and generalized black women. While she said it was written in a joking way, the black community in the Netherlands, and many all over the world, were still outraged.
Her statement loosely translated into English: {UPDATED with better translation}
"I realize that my initial reaction on Twitter, where I stated that it was a joke, was an incomplete description of what I, and also the author of the article meant. The term has come over from America and I thought it would be suitable to describe a particular style of dressing. Due to the enormous pressure from social media, I promised to do better regarding our language use in future issues of Jackie as well as rectifying the situation.
I have now come to the conclusion that rectification is not the proper solution. I regret that I expressed my opion too quickly without carefully thinking things through. I, along with the publisher came to the conclusion that it’s better for all parties if I immediately lay down my duties as editor now that my credibility has been affected negatively. After eight years of dedicating myself with my heart and soul to Jackie, I realize that these errors – although without any bad intentions – are a reason for leaving. “
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