Here at MSN Him we're as keen as the next man to look great and smell great. Not least because anything that gives us the edge in attracting the opposite sex is a good thing. While we have noses we're proud of, far better to enlist the help of women to guide us.
Not just any women either - the experts from sister sites MSN Life & Style and MSN Tech & Gadgets, who really know their stuff.
We sat them down in a room, opened all the windows and asked them to sniff their way through a range of newly released men's fragrances. You won't find the classics like CKOne or Fahrenheit on here, we're all about the new. Here's what happened - you'll be surprised by the winner. Join us as we reveal the best new men's fragrances as rated by women.
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